Food Delivery Studio

Menu Price Hike

Enter only percentage-based commercial inputs. This gives you the menu-wide online uplift for Swiggy, Zomato, and ONDC without relying on a hidden reference item price.

Scale-Free Quick Mode

Inputs

Commercial setup

Adjust the percentages to model the required markup.

Swiggy Commission

Zomato Commission

ONDC Commission

Owner Discount

Packing Charged Online

Actual Packing Cost

Guardrails

When this quick solve is valid

The output here is mathematically exact only when the commercial load is percentage-based.

Food GST is assumed to be 5% added extra, so it cancels out of the hike solve.

18% GST on platform fees is applied automatically on top of commission.

Commission is assumed to apply on the packing amount too.

Flat rupee fees, caps, and slab rules are intentionally excluded from this quick mode.

Recalculating premium price-hike model.

How to use this calculator

This page is for fast pricing decisions. It converts percentage-based platform assumptions into a menu-wide hike percentage and multiplier for Swiggy, Zomato, and ONDC.

1. Enter platform commissions

Fill in the Swiggy, Zomato, and ONDC commission percentages based on your commercial setup.

2. Add discount and packing percentages

Enter the discount you fund, the packing charge you recover, and the actual packing cost percentage.

3. Read the hike and multiplier

Use the platform-wise hike % and menu multiplier as the pricing rule for similar items.

4. Switch tools if flat fees exist

If your deal includes fixed rupee fees, caps, or slab-wise rules, use Exact Item Match or Delivery Profit Checker instead.

Deep Dive Guides

Food Delivery Margin Playbook

Step-by-step margin planning for Swiggy, Zomato, and ONDC.

Common Questions

See full FAQ list

Online Menu Price Hikes That Preserve Margin

Commission and GST on aggregators often require a higher delivery menu than dine-in—size the hike with numbers.

Editorial Guide

Chapter 01

Why dine-in prices fail online

Rent and service staff are partly fixed offline; online you pay commission on every order. A dish profitable at ₹180 in-house may lose money at ₹180 on Swiggy unless volume or basket size compensates.

Chapter 02

Target margin discipline

Pick a margin percent you will not go below (after variable cost and commission). The calculator solves for menu price; marketing still tests whether customers accept it.

Chapter 03

Worked example

Cost ₹70, dine-in ₹180, 23% commission, 15% target margin → online menu may need roughly ₹245–255 depending on GST toggles. Compare to competitor ₹229 before matching blindly.

Chapter 04

Limitations

Does not forecast order-volume loss from higher prices. Pair with discount-price tool when campaigns return.

Decision Context

These results are designed as planning inputs, not blind answers. Review our methodology and standards before making significant financial decisions.

Executive Deep Dives

Business Index

5 Startup Costs That Drain Cash Faster Than Founders Expect

Relevant Utilities

Lifetime Tax Analyst

Estimate tax paid so far across an age range with direct, indirect, and hidden-tax estimate bands.

Break-Even Studio

Target-profit planning with safety buffer and sensitivity scenarios.

Runway Command Center

Cash survival horizon, hiring impact, and break-even timing.