Food Delivery Studio

Basic Online Price Match

Enter one dine-in menu price. This page estimates the selling price needed on Swiggy, Zomato, and ONDC so the restaurant does not fall below the dine-in earning level.

One-Item Quick Match

Input

Dine-in price to protect

Use the current dine-in menu price of the exact item you want to compare against online channels.

Dine-in Base Price

₹

Your Base Economics

₹350.00

This is the baseline margin you protect. We will bump up online prices to account for aggregator commissions and logistics.

Assumptions

What basic mode assumes

This calculator uses standard market assumptions so you can move fast before opening the full ledger.

Swiggy commission: 24% effective

Zomato commission: 24% effective

ONDC commission: 8% starting point

Packing charged online: 5% of price, capped at INR 45

Actual packing cost assumed: INR 10

Customer fees shown: INR 60 delivery + INR 12 platform fee

GST setup: 5%, added extra

Many restaurants still land 30% to 40% above dine-in to protect profit

Dine-in benchmark

₹350.00

Target baseline to maintain.

Highest online price

₹0.00

Enter a dine-in price.

Recalculating premium parity solve...

How to use this calculator

This page answers one question: if the dine-in price of a specific item is known, what should the online selling price be so the restaurant does not fall behind?

1. Enter the dine-in price

Use the actual dine-in menu price of the item you want to match online.

2. Review the matched online prices

The calculator gives platform-wise prices for Swiggy, Zomato, and ONDC using standard market assumptions.

3. Read the hike amount and logic

Check how much the online price is above dine-in and how commission, GST, and packing affect the result.

4. Move deeper only if assumptions change

If your contract terms differ materially, use the full ledger page for exact modeling.

Deep Dive Guides

Food Delivery Margin Playbook

Compare all four food-delivery pricing tools in one workflow.

Common Questions

See full FAQ list

Matching a Target Delivery Price After Fees

When marketing wants the customer to see ₹299, work backward through commission and GST.

Editorial Guide

Chapter 01

Reference price vs economics

Matching a competitor or dine-in board price is a positioning choice. This tool shows whether the reference price is economically reachable at your cost and fee structure.

Chapter 02

Fee stack order

Commission and payment fees apply on customer-paid amounts; GST treatment depends on how your CA classifies restaurant supply vs platform invoices. Enter fees as your settlement report shows them.

Chapter 03

Worked example

Competitor biryani ₹299, your cost ₹110, 24% commission → you may need a higher menu price with a coupon to match optics, or accept lower margin for share of voice.

Chapter 04

Limitations

Competitor subsidies and loss-leader SKUs are invisible—verify with a week of order-level margin from the ledger tool.

Decision Context

These results are designed as planning inputs, not blind answers. Review our methodology and standards before making significant financial decisions.

Executive Deep Dives

Business Index

5 Startup Costs That Drain Cash Faster Than Founders Expect

Relevant Utilities

Lifetime Tax Analyst

Estimate tax paid so far across an age range with direct, indirect, and hidden-tax estimate bands.

Break-Even Studio

Target-profit planning with safety buffer and sensitivity scenarios.

Runway Command Center

Cash survival horizon, hiring impact, and break-even timing.

Food Delivery Studio

Basic Online Price Match

Enter one dine-in menu price. This page estimates the selling price needed on Swiggy, Zomato, and ONDC so the restaurant does not fall below the dine-in earning level.

One-Item Quick Match

Input

Dine-in price to protect

Use the current dine-in menu price of the exact item you want to compare against online channels.

Dine-in Base Price

₹

Your Base Economics

₹350.00

This is the baseline margin you protect. We will bump up online prices to account for aggregator commissions and logistics.

Assumptions

What basic mode assumes

This calculator uses standard market assumptions so you can move fast before opening the full ledger.

Swiggy commission: 24% effective

Zomato commission: 24% effective

ONDC commission: 8% starting point

Packing charged online: 5% of price, capped at INR 45

Actual packing cost assumed: INR 10

Customer fees shown: INR 60 delivery + INR 12 platform fee

GST setup: 5%, added extra

Many restaurants still land 30% to 40% above dine-in to protect profit

Dine-in benchmark

₹350.00

Target baseline to maintain.

Highest online price

₹0.00

Enter a dine-in price.

Recalculating premium parity solve...

How to use this calculator

This page answers one question: if the dine-in price of a specific item is known, what should the online selling price be so the restaurant does not fall behind?

1. Enter the dine-in price

Use the actual dine-in menu price of the item you want to match online.

2. Review the matched online prices

The calculator gives platform-wise prices for Swiggy, Zomato, and ONDC using standard market assumptions.

3. Read the hike amount and logic

Check how much the online price is above dine-in and how commission, GST, and packing affect the result.

4. Move deeper only if assumptions change

If your contract terms differ materially, use the full ledger page for exact modeling.

Deep Dive Guides

Food Delivery Margin Playbook

Compare all four food-delivery pricing tools in one workflow.

Common Questions

See full FAQ list

Matching a Target Delivery Price After Fees

When marketing wants the customer to see ₹299, work backward through commission and GST.

Editorial Guide

Chapter 01

Reference price vs economics

Matching a competitor or dine-in board price is a positioning choice. This tool shows whether the reference price is economically reachable at your cost and fee structure.

Chapter 02

Fee stack order

Commission and payment fees apply on customer-paid amounts; GST treatment depends on how your CA classifies restaurant supply vs platform invoices. Enter fees as your settlement report shows them.

Chapter 03

Worked example

Competitor biryani ₹299, your cost ₹110, 24% commission → you may need a higher menu price with a coupon to match optics, or accept lower margin for share of voice.

Chapter 04